I’m proud to have over a decade of creative work with Feedback Sport. Starting when they just sold the Alpine Bike Scale, I helped build a consistent brand aesthetic. Deliverables included: website skin, web banners, print ads, sales catalogs, checklist for photoshoots, packaging for the full range of products, tool cards, user manuals, and merchandise. The goal was a minimalist visual approach to compliment their simplicity in design. Boxes and tool cards needed to be bold for visual impact on shelf systems in the clutter of bike shops.